Potential Employer’s Target Audience

I chose to research Creative Marketing Alliance, http://www.cmasolutions.com/, because I interned with them last summer (2008.) It was our mutual understanding at that time, internship would not result in full-time employment. Since the experience was not totally horrendous, I’d consider working at similar venues in the future.
I picked out keywords from their website (bold italic) that I guess I should include in a description of myself if I were applying to this company.

CMA’s Target Audience
Look to CMA Marketing and Communication's seasoned marketing capabilities and experience for high-impact marketing campaigns and creative services that build market share and bolster the bottom line through proven strategic marketing solutions:
Positioning: CMA helps create and communicate an effective position for your business that is unique in its focus on customers' needs and wants and differentiated from competitors.
Branding: Effectively differentiating your products and services with key brand messages that are relevant to customers, and unique among your competitors, is a foundation to creating and sustaining competitive advantage, profitability and business growth.
Market Segmentation: CMA Marketing and Communications develops and communicates customer-focused messages that are credible, meaningful and motivational to the target audience.
Differentiation: A differentiated brand position is critical to creating barriers to entry against competitors and building share by communicating clear advantages for why a customer should do business with you instead of your competitors.

The Kind of Work CMA Does
CMA Marketing and Communications provides powerful, single-source solutions for building your business by offering fully integrated marketing services and programs through our seven business groups:
• Strategic Marketing
• Advertising
• Public Relations
• Sales Support
• Interactive Digital Communications
• Direct Response
• Publications

CMA’s Creative Capabilities
CMA’s award-winning design and copy team puts a single-source arsenal of creative tactics at your command from print ads and three-dimensional direct marketing packages to broadcast and interactive digital communications. The result is engaging and strategically-driven creative communications that power increased sales, bolder competitive positioning and differentiated brands.
The CMA design studio’s creative development process transforms strategic direction into hard-hitting, memorable and targeted communications that grab attention, arouse interest and motivate action. We define what we want the customer to do, know or feel. We then develop communications that deliver these messages and perceptions in a credible and engaging manner that speaks directly to customer needs.
Design/Art Direction
CMA communications leverage strong visual impact to flag down the target audience with relevant and high-impact graphic concepts. Our art directors view design as an integral part of the communications message, developing visually appealing art concepts that support the message and hammer it home.
CMA copywriters distill product or service benefits into persuasive messages that appeal to what customers have in mind—solving needs and aspirations or meeting business challenges. Often this entails translating sophisticated or technical subject matter into persuasive and benefit-driven copy that customers can identify with and respond to on a more human level.

CMA’s Work Values
CMA’s Philosophy
It is CMA’s operating philosophy that our marketing and management services are not an expense—they are an investment which must deliver a solid and measurable return.
CMA's senior management has a unique client-side perspective gained from years of experience as marketing executives for Fortune 100 companies. Our strategic thinking, client service ethic and laser-focus on delivering value and results come from people who've sat in your chair.
Our firm’s culture of teamwork is also the foundation of CMA’s working relationships with its clients. As a part of your team, CMA associates take your success personally, bringing a sense of urgency, a passion for service, and a dedication to delivering results to your marketing challenges.
We believe that the more successful we make our clients, the more successful they will make us. CMA has grown by helping other businesses and non-profit organizations grow through the collaborative spirit of people and businesses working together to grow together.

CMA’s Social Values
Our company has contributed pro bono promotional services to the American Cancer Society, the Eden Family of Programs Dreams Event, which benefits children and adults with autism, and Special Olympics New Jersey. CMA President Jeff Barnhart is past president of the Central Regional Chapter of the American Diabetes Association (ADA), New Jersey Affiliate, Inc. and a previous board member of the American Red Cross of Central New Jersey, where he recently was presented the Richard Mack Award for communications excellence by the National American Red Cross.
(My volunteer work at a food bank fits nicely into CMA's social values/giving back to the community etc.)

Education/Work Experience of my Potential Supervisor
Dave Sherwood was one of two supervisors I reported to directly several times a day. The other supervisor was female. The majority of the staff were female.
David Sherwood – Vice President, Creative Director
Dave Sherwood is the vice president, creative director for CMA. He is responsible for the agency’s conceptual and design development for all facets of marketing and association management client communications, sales materials and corporate and brand identity programs.
Dave is a key creative force at CMA and a catalyst for integrating client account management with creative development and implementation to achieve client-marketing objectives. Dave is a creative liaison for the agency, whose role is instrumental in successfully capturing a client’s vision and in turn, communicating that to the target public.
He has been driving the designs and graphic identities of CMA client communications almost from the agency’s inception, providing award-winning creative and art direction for many of the firm’s industrial, business-to-business and consumer clients. Dave has won more than 130 awards for his design efforts from such industry professional organizations as the New Jersey Advertising Club, the New Jersey Communications, Advertising and Marketing Association, the Jersey Shore Advertising and Public Relations Society and the International Association of Business Communicators.
A passionate sports fan and participator, Dave is accustomed to tackling any situation with attention to detail, as well as skilled in the ability of performing to the highest potential in high-pressure situations. Given the detail and deadline oriented nature of his position, Dave’s strengths outside of his professional life enable him to contribute to the design and implementation of creative programs that are on target with client expectations the first time around.
Dave graduated from Kean University in New Jersey with a BFA degree in Professional Level Design Studies.

Expectations
Judging from Dave’s education level, I think he’d expect me to (at minimum) have a certificate in my chosen field. Anything else is icing on the cake, including previous employment experience.

Location/Size of Company
Princeton Junction, NJ. 30 employees. (I just know this from having worked there. Number of employees is not mentioned in their website.)