I believe my resume (above) best illustrates the underlying design theme of my work. With only myself as the client/art director, I chose to present this face to the world. To me it says, “I’m proud of this work; it embodies the qualities I value; this is what you can expect from me.” Hopefully, it will dissuade further inquiries from greeting card companies.
Further examples of unifying elements found throughout my work:
Documentation: I think my work is best served in the ‘out-of-context’, stand-alone jpg format rather than existing in a 3-D environment. I’ve seen portfolios where the work was presented insitu and, to me, they’re very sophisticated looking but at the expense of seeing the entire layout. Focusing on the spine of a book with the cover blurred in the background isn’t presenting the whole story, so to speak. To me that says, “Yes, of course, I know how to design a book. In fact, I’m so good at it I’m not even going to bother showing you the entire thing – just take my word for it.”
Another argument for the jpg/screen format is the difficulty present in taking photographs of my work. I’m not a photographer, by any stretch – a realization I came to several months ago when I attempted to set up a still life featuring one of my pieces. By the time I finished adjusting aperture, lighting, angles, backgrounds etc, I concluded that I’d have to either get my skills up to speed as a photographer or hire someone who had the proper equipment and knew what he/she was doing. (See below.)
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