Brainstorming Activity – Brand Identity

To start off with - don't think too much about the final concept of your identity. Focus now on this brainstorming activity. Let yourself have fun with this, the freer you are with your answers, the more creative the result will be. Don't be too concern with having your answers pertain to Digital Media.Lets begin. You're going to make several lists about you. Don't think too long or hard on the answers. Just write the first 5 things that come to your mind for each topic:

List 5 things that you love to do:
Organize (facts, objects); pull weeds; watch documentaries; garden maintenance
List 5 things that you hate to do:
Pay bills; socially interact; pack for vacations; fix computer glitches
List 5 things you are proud of in your life:
Returned to school mid-life; persevered; got a B in Flash;
List 5 things you are good at:
Organize; expedite;
List 5 things that make you unique:
irreverence;
List 5 adjectives that describe you:
Organized; determined; worrier; dependable; detail-oriented

Next, think about your work.
List 5 adjectives that describe your work:
Geometric; cold; detached; clinical;
List 5 topics your work deals with:
Depends on the assignment… hopefully, conveys information.
List the media you use in your work:
CS3 programs
List the colors that you use most often:
Black; white; warm grays; earth tones; blues; oxblood (red); tan; gold
List 5 emotions your work conjures:
Serenity; introspection; curiosity (hopefully);
Titles of the work you would like to highlight:
“Admit One”; “Nutrition Notebook”; “Eno”; “HOW Magazine”; “Egypt” (slideshow); “Resolution” (website); “Storytelling Arts” (website)

Lastly, think about the job you eventually would like to have.
List 5 adjectives to describe the kind of company you'll work for:
More to come…
List 5 adjectives to describe the kind of boss you'd like to have:
Laid-back; teacher;
List 5 things you will have to do for your job:
More to come…
List 5 words describing your industry:
Fast-paced…
List the reasons your job exists:
To inform; to show a profit;

Think about if there are any parallels here. Are any themes emerging?
More to come…