1. Traditional Portfolios – It took me awhile to extricate myself from all the student portfolios I had been looking at for the past few months. I had unwittingly brainwashed myself into thinking, “This is what they all look like; I’ll make mine a clone of theirs.” However, after I stepped back for a moment I realized that many of the student (and professional) portfolios I had been looking at didn’t rely on a metaphor (“like something we are familiar with in the real world”); rather, they relied on a conventional website model – one that could just as easily be selling farm equipment as artwork.
So I had myself aV-8 moment and discovered the obvious: Portfolio=Portfolio! Why not use an image of a real portfolio? With a little nip-and-tuck here and there (courtesy of Flash), the concept has the potential to achieve the sophistication I desire while losing the childishness I was so suspicious of in “friendly” digital portfolios.
2. Newsstands – After months of self-evaluation I’ve come to believe my strengths primarily lie in Print – less so in web and motion graphics – so the obvious metaphor would be a newsstand. However, my concern is: how would I develop this as a homepage? I’m sure the potential is there, I just have to think it through.
3. Vending Machines – Well, we’re all familiar with vending machines, whether we care to admit it or not. Since I’m dispensing a ‘product’ to an anonymous (though targeted) ‘consumer’ again, the answer was obvious. And I believe homepage has more development potential than Newsstands, particularly the coffee vending machine (fourth image presented in this series.)
4. Bulletin Boards and 5. Torn Flyers on Kiosks – I’m combining these last two concepts together because they’re both so similar. The metaphor here is obvious: Printed material haphazardly collected together to form a crazy collage. Rollover and click on the link, it’ll take the user to the project. Nothing terribly new here. Furthermore, I’m not overly in love with this concept because haphazard and crazy I’m not. (Though the third one in this group has potential.)
5. Torn Flyers on Kiosks – See caption above.
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