Brand Identity

I’m hoping the attached collage, below (created as the first project in Web Design I) will fill in the gaps of my Brand Identity. The concept behind the collage assignment was to create a collage from magazine clippings. The composition could be our own invention but we had to include examples of color, texture and typography.
Next class, collages were critiqued to determine attributes expressed in our respective collages (artists remained unidentified.) Consistently throughout the crit of my collage words (adjectives/attributes) like: clean, geometric, conservative, professional, modern, organized, precise, smart (!, how did that get in there?) surfaced.
I’m including this collage as part of my search for a Brand Identity because I feel I’m getting a more accurate evaluation of the values my work implies from disinterested parties; as opposed to me evaluating myself.

Googling keywords ‘brown geometric’ and ‘brown precise’ yielded the following images (below.) Without getting too ‘final product’ oriented (i.e. logo, resume), I believe these images can form the concept of the persona I wish to present online.

Deficient Portfolio Work

I've heard it said, "No work is ever completed, it's simply abandoned."
With that said, I think this newsletter is the weakest of the pieces that I intend to include in my digital portfolio. I need to 'fix' the big brown box in the lower right corner (back cover.) It looks like 'filler' (that's what it is.) I need to remove the box and replace it with an 'article', even if that article is just greeking.

Typography Exercise

I never entertained any kind of internal debate with myself regarding which fonts I planned to use on my resume/business card or digital portfolio site. It had to be classic and legible. Even thinking about using Rockwell was kind of a stretch for me.

vimeo post

gunfight_rev from Robert Brown on Vimeo.

I created this last semester in Flash.

5 Blogs In My Intended Field

I had no idea where to start to look for 5 relevant blogs to follow. Just Googling any Tom, Dick or Jane seemed excessively random, so I followed Meg’s ‘recommendation’ and visited ImJustCreative's blog and added his favorites to my blogroll.

Brainstorming Activity – Brand Identity

To start off with - don't think too much about the final concept of your identity. Focus now on this brainstorming activity. Let yourself have fun with this, the freer you are with your answers, the more creative the result will be. Don't be too concern with having your answers pertain to Digital Media.Lets begin. You're going to make several lists about you. Don't think too long or hard on the answers. Just write the first 5 things that come to your mind for each topic:

List 5 things that you love to do:
Organize (facts, objects); pull weeds; watch documentaries; garden maintenance
List 5 things that you hate to do:
Pay bills; socially interact; pack for vacations; fix computer glitches
List 5 things you are proud of in your life:
Returned to school mid-life; persevered; got a B in Flash;
List 5 things you are good at:
Organize; expedite;
List 5 things that make you unique:
irreverence;
List 5 adjectives that describe you:
Organized; determined; worrier; dependable; detail-oriented

Next, think about your work.
List 5 adjectives that describe your work:
Geometric; cold; detached; clinical;
List 5 topics your work deals with:
Depends on the assignment… hopefully, conveys information.
List the media you use in your work:
CS3 programs
List the colors that you use most often:
Black; white; warm grays; earth tones; blues; oxblood (red); tan; gold
List 5 emotions your work conjures:
Serenity; introspection; curiosity (hopefully);
Titles of the work you would like to highlight:
“Admit One”; “Nutrition Notebook”; “Eno”; “HOW Magazine”; “Egypt” (slideshow); “Resolution” (website); “Storytelling Arts” (website)

Lastly, think about the job you eventually would like to have.
List 5 adjectives to describe the kind of company you'll work for:
More to come…
List 5 adjectives to describe the kind of boss you'd like to have:
Laid-back; teacher;
List 5 things you will have to do for your job:
More to come…
List 5 words describing your industry:
Fast-paced…
List the reasons your job exists:
To inform; to show a profit;

Think about if there are any parallels here. Are any themes emerging?
More to come…

Portfolio Pieces

More to follow...

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Tentcard/menu:

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Book:

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Magazine cover and inside spread:

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4-page newsletter: